The Corporate
Gifting Playbook
By Dom LeRoux - International Impact Book Award Winning Author
International Impact Book Award® - Business of Marketing & Branding Excellence
The Corporate Gifting Playbook delivers a proven corporate gifting strategy backed by psychological insights and real-world testing. Learn how to transform corporate gifting from wasteful giveaways into a measurable, ROI-driven growth channel that strengthens marketing impact, accelerates sales conversations, and increases customer retention.
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About The Book
Stop treating branded swag as an expense. Start using it as a revenue strategy.
The Corporate Gifting Playbook by Dom LeRoux shows how to transform corporate gifting from forgettable promotional items into a predictable driver of growth. Instead of mugs and pens that collect dust, this book reveals how intentional gifting can attract new customers, increase deal velocity, and strengthen long-term retention.
Built on a year-long, hands-on experiment gifting premium Lucky Penny Candles across North America, Dom shares what actually works in the real world and why most companies get gifting wrong.
Inside, you will learn how to:
- Turn branded merchandise into a measurable revenue channel
- Use strategic gifting to open doors and engage high-value prospects
- Increase upsells and repeat purchases with thoughtful touchpoints
- Deepen client loyalty and lifetime value through intentional generosity
- Replace transactional swag with gifts that create emotional impact and are strategically designed to attract and engage high-value prospects at trade shows and live events
If you want your corporate gifts to generate conversations, conversions, and long-term loyalty, this book is your blueprint.
The Corporate Gifting Playbook video
The Corporate Gifting Playbook is for:
HR Professionals
To enhance employee engagement, boost team morale, and strengthen retention through strategic gifting programs that recognize achievements, celebrate milestones, and create a culture of appreciation.
Sales Professionals
To nurture client relationships, accelerate deal closures, and stand out from competitors through meaningful gifting strategies that create memorable touchpoints, demonstrate value, and build long-term partnerships.
Marketing Professionals
To elevate brand awareness, deepen customer loyalty, and drive engagement through targeted gifting campaigns that enhance customer experiences, strengthen market positioning, and generate positive word-of-mouth.
What's inside the book
Chapter 1: Showing Gratitude Through Giving
Explores how genuine gratitude through thoughtful corporate gifts creates meaningful business connections and relationships, based on Dom's experiences with Lucky Penny Candles.
Chapter 2: Becoming a Kindness Centric Company
Examines how building a compassionate workplace culture drives business success through improved engagement and retention, with research-backed strategies for implementing kindness practices.
Chapter 3: Choosing the Right Gifts
Details the selection of premium, memorable gifts over generic swag, demonstrating how thoughtful choices create lasting impact, illustrated through Dom's candle gifting experiment.
Chapter 4: Business Gift Giving: Dos and Don'ts
Outlines essential guidelines for professional gifting etiquette across various business contexts, from employee recognition to building lasting client relationships effectively.
Chapter 5: The Importance of Personalization
Shows how customizing gifts for individual recipients strengthens business relationships, drawing from Dom's documented experiences throughout North America.
Chapter 6: Use Corporate Gifting for Business Growth
Demonstrates how strategic gifting drives business objectives and measurable results, from acquiring new clients to strengthening existing customer relationships.
Chapter 7: How to Build Relationships via Corporate Gifting
Explores techniques for strengthening professional connections across departments using strategic gifting, with proven methods for HR, Sales, and Marketing teams.
Chapter 8: Winning Strategies For Your Corporate Gifting
Presents practical approaches to corporate gifting that deliver results for organizations of all sizes, from individual entrepreneurs to major corporations.
Chapter 9: Gifting Strategies for Promotional Events
Provides guidance for maximizing gifting impact at business events and promotional opportunities, based on Dom's extensive networking experiences.
Chapter 10: Tying Everything Together
Synthesizes key concepts into an actionable framework for implementing successful corporate gifting strategies that foster growth and lasting relationships.
From Wasteful Swag to ROI Driven Relationships: Why Your Corporate Gifting Strategy Needs an Upgrade
Corporate gifting strategy video
Ready to Build Loyalty and Drive Business Growth through Gifting?
Purchase now for $17.99Customer Reviews
“In 'The Corporate Gifting' Dom expertly combines psychology and practicality to showcase the potential of personalized gifts for exceptional business success.”
“The Corporate Gifting Playbook by Dom LeRoux provides valuable insight into how intentional and thoughtful gifting can strengthen customer loyalty in service-based businesses.”
“Dom masterfully explores how tailoring corporate gifts to individual recipients can create meaningful connections and leave a lasting impression.”
“Dom’s insights in ‘The Corporate Gifting Playbook’ transform the art of gifting into a powerful strategy for building unparalleled business relationships.”
“The Corporate Gifting Playbook revolutionizes business relationships, unveiling how strategic generosity transforms thoughtful gifts into powerful catalysts for unrivaled growth and loyalty.”
“Concise yet comprehensive. This playbook offers actionable insights to transform your corporate gifting from routine to remarkable.”
