left shape

The Corporate Gifting Playbook

Strategies to Build Loyalty and Drive Business Growth through Gifting.
  • cover
  • author A book by
    Dom LeRoux
bottom shape

Unlock the Power of Strategic Corporate Gifting with "The Corporate Gifting Playbook"

Dom LeRoux, the author of "The Corporate Gifting Playbook," embarked on a unique journey to explore the power of strategic corporate gifting. He created a line of premium scented candles called "Lucky Penny Candles" and spent an entire year gifting them to business owners across the United States and Canada. Immersing himself in the gifting strategies, Dom attended numerous events, observed firsthand the impact of his candles, and documented the measurable results.

From expressing appreciation to valued employees as a talent retention tactic to approaching prospective clients at local events and showing gratitude to loyal customers, Dom's "Lucky Penny Candles" gifting strategies provided real-life examples of how thoughtful corporate gifts can attract new business, foster customer loyalty, and boost employee engagement.

The strategies outlined in "The Corporate Gifting Playbook" are designed to benefit businesses of all sizes, from solopreneurs to large corporations, across various departments such as HR, Sales, and Marketing. The book offers a comprehensive guide to leveraging effective gifting practices to achieve organizational goals and drive growth.

What truly sets this book apart is Dom LeRoux's unparalleled dedication to understanding the art of corporate gifting. Unlike those who resort to generic, impersonal swag items that recipients often discard, Dom invested considerable time and effort into his innovative approach and hands-on experimentation. His book offers a refreshing perspective on how strategic gifting can be a powerful tool for building meaningful connections, strengthening relationships, and ultimately, driving business success.

The Book Chapters

  • cover
  • author A book by
    John Smith
  1. Showing Gratitude Through Giving
  2. Choosing the Right Gifts
  3. Business Gift Giving: Dos and Don'ts
  4. The Importance of Personalization
  5. Use Corporate Gifting for Business Growth
  6. How to Build Relationships via Corporate Gifting
  7. Winning Strategies For Your Corporate Gifting
  8. Gifting Strategies for Promotional Events
  9. Tying Everything Together

Who This Book Is For


Marketing Professionals

HR Directors


Book Reviews

See what our readers are saying.
"In 'The Corporate Gifting' as Dom expertly combines psychology and practicality to showcase the potential of personalized gifts for exceptional business success."
Shay Rowbottom
Founder of Shay Rowbottom Marketing
"Dom masterfully explores how tailoring corporate gifts to individual recipients can create meaningful connections and leave a lasting impression."
Jamar Jones
Founder of Foureva Media
"Dom’s insights in ‘The Corporate Gifting Playbook’ transform the art of gifting into a powerful strategy for building unparalleled business relationships."
Brian Ratliff
Chief Revenue Officer at AssetWatch
Coming soon.
Sylvain St-Pierre
Business Development Manager at Apple (Canada)
Coming soon.
Randy Wilinski
Speaker & Coach

About The Author

Dom LeRoux hails from Montreal, Canada, where he spent his formative years cultivating a deep love for personalized gifts. During family visits to the Niagara Falls area, Dom would eagerly explore gift shops, using his hard-earned allowance to acquire personalized mementos that became treasured keepsakes, brimming with sentimental value.

Candles played a pivotal role in Dom's childhood, casting their warm glow both within the confines of his home and the sacred halls of his church. Within his family, candles held profound symbolism, serving as beacons of support and vessels of positive energy during times of adversity, offering solace and encouragement.

Driven by an unwavering passion for personal and professional growth, Dom ventured to the United States to pursue higher education. He earned his degree from Bellevue University and further honed his knowledge in the realms of e-commerce and business at Northcentral University. Armed with a solid academic foundation, Dom embarked on a fulfilling career, collaborating with renowned companies in the consumer packaged goods and on-demand printing sectors, honing his expertise along the way.

Beyond his professional endeavors, Dom is an advocate for personal growth, positivity, and gratitude, beliefs that drive both his career and personal life. As a proud father, avid traveler, and esteemed member of the Advisory Panel for the Digital Marketing Certificate Program at The University of South Florida Muma College of Business, Dom is committed to driving change through innovation and empowering individuals to transform their perspectives for a brighter future.